RAR Institute Weekly Discussion Session Series

We are honored to welcome Dr. Muhammad Junaid to our weekly session series of the RAR Institute Research Diploma Program.

Dr. Muhammad Junaid is an Assistant Professor of Marketing and Faculty Director of the PhD Program at the School of Management, Asian Institute of Technology (AIT), Thailand, and an Adjunct Professor at Korea University (KU). He is affiliated as a Researcher at COMEGI, Lusíada University, Portugal. His research focuses on consumer–brand relationships and digital marketing, with publications in outlets such as the European Journal of Marketing.

He has introduced concepts such as brand compassion and responsible brand leadership, while advancing work on brand love, brand addiction, and consumer wisdom. Dr. Junaid serves as Associate Editor of Human Systems Management, and actively mentors doctoral students across AIT and beyond.

During his weekly discussion session, Dr. Junaid will present on the important topic:

“Identifying Research Gaps through Strategic Literature Reviews.”

We are truly honored to host Dr Junaid and look forward to the valuable insights and guidance he will share with our learners.